Which version of Vainu are you using?
What is Vainu Insights?
Vainu Insights is the perfect tool for analyzing and getting loads of actionable data on a set of companies, whether that may be all the companies in your CRM or a specific target group created using Vainu's list functions.
You can find data points such as company size, Vainu Custom Industries, popular technologies, HQ locations etc. giving you a snapshot of what kind of prospects you are dealing with. No longer do you need to run the numbers on a spreadsheet as Vainu does the heavy lifting on your behalf.
Where do I find Vainu Insights for lists?
Each list has a button in the top-right corner taking you to the Insights dashboard. You must then click on the Generate insights button to run the process where Vainu analyzes the contents of the list. Note that the button can only be clicked once Vainu has calculated the amount of prospects on the list which might take a while if you just made changes to your list.
Note that Vainu Insights will not automatically update the results visible on the dashboard if you make changes to your list. You will need to reload the results by clicking on the icon in the top-right corner which only becomes visible once the Insights have been populated for the first time.
Finally, note that the feature allows you to get Insights from lists that have up to 200,000 prospects.
Where do I find Vainu Insights for CRM?
Feature to-be-launched soon, stay tuned! A more detailed guide with pictures will be published once the feature has been launched.
Vainu Insights will also become available to all users who have integrated a CRM to Vainu through our native Connector. Similarly to Vainu Insights for lists, you will be able to see a visual summary of all companies in your CRM or you can only focus on your own customers by extending the analysis only to companies that have won deals attached to them.
Before seeing the results you must click on the Generate insights button within the selected database (if multiple databases are available to you).
After a few moments, the reults will appear on a visual dashboard. You can then refine the results to only get insights from your customer. Notice that you can also switch to other databases (each must be generated individually) and that you will have to reload the insights if there have been any changes in your CRM since the last time the analysis was completed.
Instructions for the old Vainu platform (app.vainu.io)
What is Vainu Analyzer?
Analyzer helps you define your ideal customer profile and spares you the time of going through long lists of irrelevant companies. As a salesperson, your most valuable asset is time. It's better to spend it on a few high-quality prospects than a large number of poor opportunities. We love analyzing our customers and prospects to understand better the characteristics of our customer base.
Where do I find the Analyzer section in Vainu?
Vainu Analyzer is available for users of the older platform on app.vainu.io. You can access the tool by clicking the following icon from the left sidebar.
How do I choose which list I would like to see?
You can see your prospect lists under the Choose list option.
Please note that there are too many companies in your prospect list if the option is grey and un-clickable. The maximum number of companies you can see in the analyzer view is 100,000.
Map view
You can switch from the dashboard view to the map view by clicking the Show on map button to view the companies on your list on a map view.
Filter by industry
You can filter the companies that Vainu displays in the dashboard or map view by selecting the industry options under your lists.
Clicking an industry displays data for only the companies in that specific industry.
The number next to the industry displays how many companies in your list are under this industry category.
Analysis of the characteristics of your prospect list
This view describes more in detail the characteristics of the companies in your prospect list, e.g., their level of digitalization, revenue class, staff number, or location.
Using Analyzer to boost your sales 🚀
Let's dive deeper into how you can utilize this information in your sales activities! Here are some tips, but use your imagination to find the best aspects specifically for your needs:
1. Analyze your current customer base & create your Ideal Customer Profile (ICP)
Understanding what your customers have in common is a valuable asset when finding new prospects. A detailed Ideal Customer Profile (ICP) helps you maximize your sales and find satisfied customers that stay with you for a long time.
Vainu Analyzer helps you identify those characteristics with these simple steps:
Try to find similarities in your customer base and create a prospect list based on this information.
For instance, if you notice that most of your customers are active in social media, you could add a social media index in your prospect lists and maybe even fine-tune your pitch according to this.
Compare your customer segments and see, for instance, if there are some similarities/differences between your most satisfied and least satisfied customers or the ones that are bringing the most revenue.
You can read through our blog post here regarding the what, why, and how questions related to ICP.
2. Analyze your current lists
Do your lists match your ideal customer profile? Take a look at some of your existing prospect lists and check whether the information you see in Analyzer is something you want to focus on.
You might find out that your prospect list includes many companies from industries that are irrelevant to you, and therefore you could fine-tune your prospect lists by excluding those industries.
3. Analyze your competitors
How much do you know about your competitors? It is important to understand what you are up against when proceeding with the negotiations.
Follow these steps to learn more about your competitors:
Create a dynamic or static list by using, e.g., industry to find your competitors.
Or create a list of companies from an Excel file if you already have a list of all your competitors.
The map view will give you an idea of the areas where the competition might be harder due to the number of companies operating in a similar business area. This can guide you to try out some areas where the local companies cannot make the same offer.
More specific information about the characteristics of your competitors, in contrast, can help you find your edge against your competitors. Let's say your competitors are, in general, not at all active in social media; you could try to seize the opportunity of being a pioneer in this field.
4. Create even better prospect lists based on your analysis
After analyzing the data of your customers, customer segments, competitors, and your ideal customer profiles, it is time to bring this information into practice.
We would recommend trying out some of the following:
Create a new prospect list based on the characteristics of your customer base.
Focus on the areas where your competitors are at their weakest.
Improve your existing prospect lists by adding new search filters (e.g., social media) or excluding irrelevant companies.
Should you have any questions, don't hesitate to get in touch with us through the chat in the bottom right corner or by sending an email to support@vainu.io 💬