The Vainu Custom Industry taxonomy contains over 800 industries that you can combine to create accurate target segments. The software category, for example, is broken down into over subcategories. We believe traditional industry classifications are often too generic, broad, or even incorrect for B2B segmentation purposes. That is why we have built our own AI model that uses website content and extensive training data sets to determine unique industries for each company that has a web domain. Therefore, Vainu Custom Industries are available in all of our databases - including Vainu Global!

The picture below shows an example of Vainu Custom Industries on a company card. Notice the green and orange dots behind each industry classification indicating a confidence score for each.

All Vainu Custom Industry classifications are predictions based on our AI model. And, since they are predictions, there is also a prediction metric that comes along with the actual label. That prediction metric is called Confidence Score.
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Confidence Score is a value given to each Vainu Custom Industry label that we have identified for a specific company. The Confidence Score is a number between 0 and 1, and the higher the confidence score is, the more confident Vainu is that the label matches that specific company.

Another key element in our taxonomy is called Confidence Threshold. It is simply a numerical value that, when surpassed, gives those Vainu Custom Industries a confidence class of "high" which is important for at least two reasons:

There are many practical use cases where Vainu Custom Industries might help you reap easy wins:

Vainu Custom Industry data is available:

Once activated, Vainu Custom Industry is available in the platform as a separate filter under the Industry category, and also visible in the company profiles. The data can also be exported to your spreadsheet tool of choice as a .csv file, and it is also accessible through our API and Connector. Choose the best way to bring this information to your Marketing Automation tool or CRM.

The filter lists all Vainu Custom Industries in an alphabetical order. You can scroll through the list, investigate the smorgasbord of options through our external list of all Vainu Custom Industries, or you can just start typing to locate interesting Vainu Custom Industries.

You can add multiple Vainu Custom Industries, but notice the difference between adding them on the same row and on a different row. All labels placed on the same row are behind an OR operator, which simply means that Vainu will show all companies that have even just one of those Vainu Custom Industries.

In the example below, we wanted to find companies who have both the desired Vainu Custom Industries listed. Therefore, we separated them to two rows to emphasize that both criteria need to match.

As with many other of our filters, you can turn them into excluding filters. Maybe instead of finding companies that have both the CRM and IT consulting labels, you want to find IT consulting companies that have nothing to do with CRMs. Just select "is not" from the dropdown in the first row and you are good to go!

​Finally, you might have noticed the blue "high" right next to the Vainu Custom Industry label inside the filter cell. That indicates that, by default, Vainu is looking for companies whose Confidence Scores are above the Confidence Threshold within that Vainu Custom Industry. (Confused? Check the section about Confidence Score above)

But that little indicator is also a link that you can click to customize the Confidence Scores within that specific Vainu Custom Industry. Maybe you got too little results by using the default. Or too many! Try playing with the Confidence Score slider to get less or more results. You be the judge when the results get too murky to be relevant or how high the bar has to be set to truly find those diamond-level prospects!

❓ How many Vainu Custom Industries are there? Will you add more? Can you add an industry?

At the moment we have over 800 Vainu Custom Industries in our taxonomy. We plan to add new ones in the future. You can suggest missing Vainu Custom Industries through our Support channels. We can't promise to add new industries, but we can investigate if our AI model could work wonders on them.

❓ Who decides the Vainu Custom Industries attributed to companies and how?

Our AI model is based on companies' real website content. It has gone through extensive training data and our Data Research team has done a lot of manual validation to make sure the data is as polished as possible.

❓ Why do some companies have no Vainu Custom Industries? Or only a few? Or a ton of them?

Companies without an identified web domain have no Vainu Custom Industries, and the same goes to companies whose web domains have very little no readable content. The richer the website content, the better we can make educated guesses about their respective industries. AI isn't faultless - and sometimes it makes mistakes or gets a little too eager when tagging relevant industries. Feel free to report any obvious errors through our support channels.

❓ There are two Vainu Custom Industries without Confidence Score indicators: B2B and B2C - why is that?

B2B and B2C are a little special in the sense that they are not so much industries but rather business models. Whereas the question "Does this company belong to industry X" can easily be answered by placing the company on a scale (Confidence Score), we believe that B2B and B2C are more binary by nature - a company either belongs or doesn't belong to those classifications. Therefore, we deem it sufficient to have only the label on the company profile when applicable.