Social media filters

The Social media channels filter is designed for you to find all prospects who are using a specific social media channel. Currently, our filter targets 25 different channels from the classics like Facebook, Instagram and LinkedIn - all the way to more niche channels.

You can also invert the filter to look for companies who are not using specific social media channels. Note that the filter results are not absolutely infallible, as our automatic detection might have missed certain channels if, for example, the channel is not mentioned on the company website and/or it's naming does not allow us to make a clear connection between the prospect and the channel.

The Social media index is our own metric that aims to estimate the scale of a prospect's social media reach. The estimation evaluates the amount of social media channels the prospect has incorporated in their marketing stack - and to some extent the underlying numbers related to the reach of those channels. The algorithm returns a number on a scale from 0 to 10, where 0 means non-existent social media reach and 10 means a very comprehensive set of social media channels with a healthy number of followers.

You can also invert the filter by selecting the is not option, thereby excluding prospects based on their index value.

Twitter (nowadays known as X) followers is a simple numeric filter allowing you to filter prospects based on the amount of followers they have on X.

You can also invert the filter by selecting the is not option, thereby excluding prospects from within a certain range of followers.