What are Vainu indices?

Vainu makes it easy for you to find companies according to their level of digital readiness. All of the three different indices are based on the number of tools and technologies Vainu is able to recognize.

Vainu indices can be found under the Digital Footprint / Website category in the filters.

▪️ Digitalization index (technologies such as marketing automation, e-commerce platform, social media channels)
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Our digitality index is meant to be an estimation and overview of the company's level of digitalization. These calculations are based on the data found on the company website. Vainu's digitality index is calculated by using our predefined categories for web technologies. This means that if companies don't have a website, they will receive the digitalization index of zero because we won't have any data from which to create the index. Points a company can receive can exceed the maximum of 10. Any company that will receive a value of 10 or more will be given the highest digitalization index.

▪️Social media index (Facebook, Linkedin, blog, Youtube, Twitter, Vimeo, Instagram, Google+)
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The Social media index is calculated partly the same way as the digitalization index. However, only social media type technologies are used on the calculations from the data found on the website. A company can have up to 6 social media technologies valued differently. Points a company can receive can exceed the maximum of 10. Any company that will receive a value of 10 or more will be given the highest digitality index. In addition to the social media technologies found from the website, we use the company's social media numbers to determine the value of the index.

Should you have any questions, don't hesitate to get in touch with us through the chat in the bottom right corner or by sending an email to support@vainu.io