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Company size filters

Are you targeting SMEs or larger corporations? Do you define the size of a company by employee count or revenue? No matter which way you prefer it, we have the tools.

Updated over 2 weeks ago

We offer five different filters to narrow your search according to company size:

  • Reported employees

  • Estimated employees

  • Predicted company size

  • Revenue (local)

  • Revenue (€)

Reported employees

Reported employees is a new filter introduced in 2025, which answers one simple question: how many employees have been reported for the prospect in the most recent financial statement. It is a precise and verifiable data point that only looks at a single business entity. If, for example, the prospect is the parent company of a group, this datapoint only looks at the employee count reported for the parent company itself, not the employee count of the entire group.

You can set up the desired employee range either by dragging the slider or by manually defining the exact threshold values in the two cells below the slider. You can also invert the filter and define an employee range that the prospect should not belong to by changing the is value in the filter dropdown to is not.

Estimated employees

Estimated employees filter expands on the Reported employees filter by taking into account estimated group-level employee counts when dealing with parent companies of groups. With subsidiaries and companies not belonging to groups, the filter looks at the same exact single business entity numbers as did the Reported employees filter.

Reported employees

Estimated employees

Individiual (non-group) company

Employee count as reported in the most recent financial statement

Employee count as reported in the most recent financial statement

Subsidiary within a group

Employee count as reported in the most recent financial statement

Employee count as reported in the most recent financial statement

Parent company within a group

Employee count as reported in the most recent financial statement

Estimated group-level employee count for the group

You can set up the desired employee range either by dragging the slider or by manually defining the exact threshold values in the two cells below the slider. You can also invert the filter and define an employee range that the prospect should not belong to by changing the is value in the filter dropdown to is not.

How is the group-level estimate calculated?

How then, do we estimate the group-level employee count in the Estimated employees filter for parent companies? Quite simply, that number is the sum total of all individual companies that we have identified for that group. You can see all group companies and their individual employee counts on company cards under the Group tab.

In the pictured example, the estimated employee count for Gofore Oyj would be 1199 - the sum total of the employee counts of all group companies. The reported employee count would be 550, as that is the number listed in their latest financial statement.

Predicted company size

Predicted company size is our own proprietary model that estimates the company size based on multiple data points such as web traffic, web technologies, number of locations etc. Instead of providing an exact value as the previous filters, it divides prospects into five categories:

  • micro (1-10 employees)

  • small (11-50 employees)

  • medium (51-200 employees)

  • large (201-1000 employees)

  • enterprise (1000+ employees)

Predicted company size is mostly useful in cases where reported employee count is not available for any number of reasons. It is especially valuable in our global database where financial data is not available.

Note that you can select multiple categories and both include and exclude them from your selection. So you could for example define that the predicted company should not be micro or small to get all prospects that are at least in the medium range.

Revenue

Instead of employee count, you can also use revenue as the primary measurement of company size. There are two separate filters available for different currencies - Revenue (€) which calculates revenue in Euros and Revenue (local) which uses the local currency.

πŸ’Ά Finland and Netherlands both use Euros, so in those databases the filters are interchangeable.

You can set up the desired revenue range either by dragging the slider or by manually defining the exact threshold values in the two cells below the slider. You can also invert the filter and define a revenue range that the prospect should not belong to by changing the is value in the filter dropdown to is not.

πŸ•΅πŸ»β€β™€οΈ Contact Vainu Support if you have any questions! You can send an email to support@vainu.io or send a message through chat.

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